Monthly Archives: December 2010

Friday Protip: Social Media Case Studies

by Sanya Weathers I love reading case studies. I wish I hadn’t signed so many NDAs over the course of my career so I could provide more ;) For now, enjoy this link that came to me over Twitter yesterday. … Continue reading

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Retention, Part 39: We Know The Customer

By Sanya Weathers As the retention series winds to a close, and I look over months of columns, two themes have stood out to me. We’ll hit the other one next week for our conclusion. (Not to my blogging. Oh, … Continue reading

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Building Empathy For Your Customers

By Sanya Weathers Someone once asked me for my philosophy of community management. I said, “Treat customers as I want to be treated.” That’s it. No buzzwords, no B-school thesis assignments. It’s easy to remember on a crazy day when … Continue reading

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Retention, Part 38: Get the Customer Involved

By Sanya Weathers It’s long been established that the best method of retaining customers is to form a relationship between the company and the customer. But a healthy relationship isn’t a one way street. Showering people with gifts builds a … Continue reading

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Exceed Expectations By Representing the Customer

By Sanya Weathers It’s really, really easy to exceed customer expectations by doing one simple thing: Have the customer’s back. Customers want to feel like someone is on their side, and being on the customer’s side is the job of … Continue reading

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Music Monday – Holiday Edition

Of course it had to happen. Today’s Music Monday set will be a nice mix of modern Christmas tracks for your listening pleasure (for those of you who are tired out on Bing Crosby). Wish you all a very Happy … Continue reading

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Retention, Part 37: Offer Value – And Communicate That Value

By Sanya Weathers In writing this series on retention, I have often felt the urge to apologize for not being able to give you an instant answer to the question of retention. There aren’t really very many shortcuts, and there … Continue reading

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